HER Journal
For decades,
centuries, even, modern medicine has defaulted to a male blueprint. From clinical trials that excluded women to research that neglected the menstrual cycle, the female body has been treated as a deviation from the norm, rather than a standard in its own right. Not only did this oversight skewed data; it has delayed diagnoses, deepened suffering, and left many women navigating a system that was never built with them in mind.
The consequences are real. Conditions like endometriosis, PCOS, perimenopause, and autoimmune diseases are often underdiagnosed, misdiagnosed, or dismissed entirely. Women are told they’re “just stressed,” “too sensitive,” or “hormonal”, which is a narrative so ingrained it has shaped how we see ourselves and how our concerns are treated. Even in research, the inclusion of female subjects has historically been seen as complicating results, rather than essential to understanding human health in its full spectrum.
It’s time to accelerate change and redefine how we access and talk about women’s health.
HER was born from a frustration with the status quo and a deep belief that women deserve better. It was born from the urgent need to stop treating women’s health as niche, and instead, centre it. This is not a side project or a subset of medicine, it’s the future of inclusive, evidence-informed care. HER exists to close the gaps. To elevate voices, experiences, and science that have been ignored, underrepresented or even, misrepresented. To challenge the outdated norms and empower women to understand and reclaim their health on their terms.
We are grounded in science and led by empathy. From gut health to hormones, from menstruation to menopause, from mental wellbeing to performance, we’re here to ask better questions, demand better answers, and bridge the silos between research, medicine, and culture.
But this isn’t just about information. It’s about transformation. HER is a platform, a movement, a journal, a space. We’re here to educate, provoke thought, spotlight stories, and shift paradigms. Whether you're a practitioner, a patient, or simply curious, HER is for you.
Women’s Health Has Been Overlooked and What We’re Doing About It.
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Why Women’s Hormones Deserve More
For too long,
women’s hormones have been blamed, dismissed, or brushed aside as if “being hormonal” were an insult, a punchline, or a reason to be ignored. But female hormones are not a flaw in the system. They are the system. And yet, they continue to be treated as side notes in both medical care and cultural conversations.
Hormones like oestrogen, progesterone, and testosterone influence everything from digestion and brain function to immune health and metabolism. Still, when women seek answers about their symptoms, whether it’s fatigue, bloating, anxiety, irregular periods, or weight fluctuations, they’re often met with vague advice or told it’s “just hormonal,” without real investigation or explanation.
That’s a problem.
Hormonal fluctuations are part of everyday life for women, not just during periods or pregnancy, but across every life stage, from puberty to postmenopause. These fluctuations shape how medications work, how food is metabolised, how gut symptoms present, and how mental health shifts. Ignoring these rhythms means ignoring vital clues about what’s really going on in a woman’s body.
At HER, we believe women’s hormonal health deserves centre stage, not just in gynaecology, but in general practice, sports medicine, mental health care, and beyond. We are not here to pathologise hormones, we want you to understand them.
Once hormones are better understood, they stop being the scapegoat and start becoming the solution.
The time has come to integrate hormonal health into the core of how we study, treat, and talk about women’s wellbeing. That means investing in research that includes women at every life stage. It means training health professionals to understand how hormones impact everything from gut health to autoimmune risk. And it means helping women decode their own biology and not just cope with it.
Hormonal health is human health. At HER, we empower women to feel informed, validated, and in control of their health journeys.
This is the work HER is here to do.