#1 | Women’s Health Has Been Overlooked and What We’re Doing About It.

For decades, centuries, even, modern medicine has defaulted to a male blueprint. From clinical trials that excluded women to research that neglected the menstrual cycle, the female body has been treated as a deviation from the norm, rather than a standard in its own right. Not only did this oversight skewed data; it has delayed diagnoses, deepened suffering, and left many women navigating a system that was never built with them in mind.

The consequences are real. Conditions like endometriosis, PCOS, perimenopause, and autoimmune diseases are often underdiagnosed, misdiagnosed, or dismissed entirely. Women are told they’re “just stressed,” “too sensitive,” or “hormonal”, which is a narrative so ingrained it has shaped how we see ourselves and how our concerns are treated. Even in research, the inclusion of female subjects has historically been seen as complicating results, rather than essential to understanding human health in its full spectrum.

It’s time to accelerate change and redefine how we access and talk about women’s health. 

HER was born from a frustration with the status quo and a deep belief that women deserve better. It was born from the urgent need to stop treating women’s health as niche, and instead, centre it. This is not a side project or a subset of medicine, it’s the future of inclusive, evidence-informed care. HER exists to close the gaps. To elevate voices, experiences, and science that have been ignored, underrepresented or even, misrepresented. To challenge the outdated norms and empower women to understand and reclaim their health on their terms.

We are grounded in science and led by empathy. From gut health to hormones, from menstruation to menopause, from mental wellbeing to performance, we’re here to ask better questions, demand better answers, and bridge the silos between research, medicine, and culture.

But this isn’t just about information. It’s about transformation. HER is a platform, a movement, a journal, a space. We’re here to educate, provoke thought, spotlight stories, and shift paradigms. Whether you're a practitioner, a patient, or simply curious, HER is for you.